Online Retailers

1 second of slower performance on pages could cost Amazon $1.6 billion in sales each year (by their own calculations).

The majority of Americans are said to wait in line (in a real shop) for no longer than 15 minutes. However, on the web, 1 out of 4 customers will abandon a webpage that takes more than 4 seconds to load.

The average page load time for the top 2,000 retail sites is 10 seconds.

Of the top 50 retailers, the industry average response time is 4.83 seconds

For 46% of shoppers a quick checkout determines their loyalty to a site.

Target lost $464,000 in just 150 minutes of downtime during its Missoni launch. improved page speed and got 20% more organic traffic, 14% more page views, and ultimately more sales.

Edmunds shaved its page load time from 9 seconds to 1.4 seconds, and increased revenue by 3%. reduced page load times from 15 seconds to 5 seconds and cleaned up broken links and redirects, and as a result experienced a 40% traffic increase. tested performance-optimized pages and revenue per visit jumped by 8%.

Amazon states that for every 100ms of latency, they lose 1% of their sales.